Keith Nicholson

Keith Nicholson has been with Bosch Sensortec since 2012 and was initially responsible for companies’ smart sensor strategy and leading the product management team. Keith is currently based out of Shanghai as head of the Application Engineering department with global responsibility for 1st and 2nd level customer support.

 
Keith has nearly 20 years’ experience in the semi-conductor industry, working for various ASIC and MCU suppliers. Prior to joining Bosch Sensortec, Keith was Product Manager for Automotive MCUs at Atmel Automotive. During his 6 years at Atmel Automotive, he was responsible for defining the automotive microcontroller strategy and launched a number of new MCU products into the market.

Nicholson received a BEng in Computer Science and Electronics from The University of Edinburgh, Edinburgh, UK and a MBA from the Vlerick Management School, Leuven, Belgium. Although born in Scotland, Keith has spent more than half of his life living in other countries including Austria, Belgium, Germany and China.